Brand Film Launch

CHALLENGE

After VOLO’s stunning inaugural launch of Gala’s “Into the Galaverse” in Las Vegas; followed by the companion brand launch of Gala Music during Superbowl week; and during the all-time-epic production of Gala 2.0 on the tiny European island of Malta – Gala challenged VOLO to craft a 3-minute theatrical quality animation as the cornerstone for their latest companion brand launch: Gala Film.

More specifically, VOLO’s challenge was to create from scratch – from a blank sheet of paper to animated images on the screen – a story that embraced both legacy and new Gala characters on an adventure into the future – where Gala Film would emerge. All of this on short notice and within the “churn” of one of the most ambitious event productions in industry history.

SOLUTION

Applying detailed budget and project management skills to multiple disciplines, including – concept development, creative direction, art direction and sound design – and marshaling 60 animators in three countries working 24/7 for 35 days, VOLO, once again, secured success from the jaws of impossibility.

The VOLO team collaborated with Gala’s lead designers to craft an animated 3-minute quest to the future of Gala Film led by “Future Boy” and a band of Gala game characters from Superior, The Walking Dead: Empires, Grit, and Spider Tanks – driven by music tracks from renowned Dutch DJ’s Bassjackers – and concluding with a unforgettable cameo from Snoop Dogg!

RESULT

“You guys are genuinely, just absolutely epic. You could not find a better set of people to work with anywhere in the world.”

Sarah Buxton – GALA COO

The result was theatrical quality animation that defined and successfully launched the GALA Films companion brand – and also reinforced key GALA intellectual properties from their Games and Music ventures. It was a standalone achievement which, taken by itself, would rival the scale of most industry events. Yet remarkably, this animation was completed within the framework of a truly epic international event. See for yourself.

About VOLO

VOLO Events Agency is a leading producer of live events and experiential marketing activations across the international business landscape. VOLO is led by Emmy Award-winning Producer, Charles Marto, who served as Executive Producer and Producer for Galaverse. For 35 years, Marto has produced groundbreaking events, network television celebrity music specials, and unforgettable immersive experiences for global brands.

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