Venue – Location, Location, Location
VOLO leveraged their long-standing relationships in the hospitality industry to renegotiate the master plan and accommodations with expanded terms for the necessary space at The Aria Hotel and Casino, which was sold out prior to VOLO’s engagement! VOLO succeeded in securing the relocation of conflicting events and also the necessary room nights for GALA guests at various 4 and 5 star hotels within the Aria City Center Campus.
The Show Must Go On – And It Did, In Spectacular Fashion!
A “hub and spoke” design was created for the overall event configuration, with the hub as the host location for the 4 general sessions, product reveals, NFT offerings, stage performances, the daytime celebrity entertainment and five (5) after hours A-list DJ performances. The hub featured a large stage with a massive, curved, high-resolution LED wall supported by a 360-degree screen-surround.
Four all-original dance numbers were orchestrated by VOLO’s Fosse and MTV VMA award winning choreography team as interstitial segments within the hub general sessions – linking brief message segments, and sustaining audience energy and excitement throughout.
Each of five spokes feeding out from the central hub led to one of five GALA digital game “world” creations. VOLO deployed a multi-disciplinary strategy to devise gaming “activations” that would literally bring GALA’s digital games to life as real-time, real-world, fully interactive and immersive experiences. Attendees were drawn into each game experience through a combination of theatrical 3-D scenic design, live-cast performance, custom animation, high-definition motion media and visual effects featuring 4K video, a 3D graphics gaming engine [Unreal Engine (UE)] – and an audio feast of more than 2000 original and artfully curated music tracks for both the hub and “worlds” activities.
Scenic & Dimensionals – Worlds of Difference
Bringing five digital game worlds to life required far more than traditional event staging. It demanded the kind of specialized craft and attention to detail typically found on motion picture sets, sound stages and theme parks. VOLO’s elite team of Emmy Award winning set designers and craftsmen fabricated worlds that were so “real,” and so true to the games they represented, that even GALA’s game designers were overwhelmed with their mastery.
Five different worlds –and the hub – were designed and built:
The VOLO Team also created a photo-realistic world for GALA’s announcement of The Walking Dead Empires theatrical show. The world incorporated complex virtual lighting using the native DMX plugin that dynamically controlled both scenic and atmospheric lighting as well as special effects. As a complementary adjunct, VOLO also created a custom 10-minute video narrative using Cinema 4D for screen content within the Echoes of Empire set.
To manage the complex flow of cycling guest traffic through the hub and worlds, attendee wrist bands were programmed with color changes that were coordinated with schedule and level of event area access. A full credentialing system also was integrated as an added control feature.
Visual Design and Artwork – Seeing Is Believing
VOLO designed all the visual content for the event, as well as all technology and operations solutions. The octagonal shaped entertainment space for “The Hub” featured dynamic 3D visualizations created in Unreal Engine, which played across 8 projection screens and a large LED Display. This compelling and next-generation visual configuration served well to reinforce the leading-edge ethos of GALA’s brand. And as a tribute to the brand’s legacy, VOLO’s animation team produced a theatrical-quality, 2-minute animated show opener featuring some of Gala’s most beloved VOX characters.
A Network-Quality Broadcast
Day three of the event featured a three-hour live global webcast, supported by 18 Cinematic 4K cameras to portray feature film imagery. Shot to network standards, the broadcast featured live and prerecorded video packages and interviews, Q&A sessions, and a live e-Sports tournament from the Spider Tanks arena.
World Class Entertainment
As an extension and highlight of the epic brand experience, VOLO booked, produced, and managed two nights of full set performances from 15 A-List celebrity musical acts – with shows that alternated between the hub, the Aria’s Jewel Nightclub, which VOLO transformed into an intimate rock concert venue, then back at the hub for late-into-the-evening entertainment from four legendary DJs.
VOLO secured and booked all the talent for the show and provided backline, lighting, sound and staging.
Celebrity Music Artists
- Kings of Leon
- Arcade Fire
- Billy Idol
- Alice Cooper
- Snoop Dogg
- Stone Temple Pilots
- The Head and the Heart
- Legendary DJs
- Steve Aoki