CELEBRITY BRANDED ENTERTAINMENT
Music and entertainment are key cornerstones of VOLO’s creative pedigree. We understand their strength and potential for emotional impact in targeted marketing applications. VOLO experts can deliver celebrities as a vehicle for your brand building.
VOLO’s has deep ties with the music industry – including long-standing relationships with an array of top contemporary music stars and celebrity performers whose skills and talents may be artfully matched with your event, your message, your brand, your corporate culture and your audience expectations to create an over-the-top experience.
Since 1986, VOLO President Charles Marto’s talent experience has spanned virtually every musical genre – from Adult Contemporary, Pop, Top 40, Rock and Hip-hop to R&B, Country, Latin and Classical. He has been directly involved as Executive Producer or Producer of one-off concerts with top-charting artists including Andrea Bocelli, Celine Dion, Josh Groban, Kenny Chesney, Michael Buble, Sarah Brightman, David Foster, Alejandro Sanz, Rascal Flatts, Sting, Enrique Iglesias, Lionel Richie, Martina McBride, Mary J. Blige, Chris Botti, John Legend, Jon Bon Jovi, 3 Doors Down, Alejandro Fernandez, Sara Evans, Kenny Rogers and Brian McKnight.
Bottom line, we’re well-versed in both the business and artistic sides of celebrity entertainment production – from artist booking, management and show design to technical rider supervision, staging, scenic, lighting, media support and all related production and engineering services.
FEATURED CASE STUDY
World Children’s Day
At the core of this program was “The Concert for World Children’s Day”, a one-hour ABC primetime entertainment special which leveraged music as the emotional connection to touch the hearts and minds of consumers. Music-directed by 16-time Grammy winner David Foster, the concert starred Celine Dion, Enrique Iglesias, Michael Buble, Josh Groban, Peter Cetera, Nick Carter of the Backstreet Boys, Yolanda Adams and members of the Chicago Symphony Orchestra.