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Celebrity branded entertainment events
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The Signature Series Shows launched in partnership with Delta Air Lines and Holiday Inn Worldwide. This high-profile event highlighted the ability to produce world-class entertainment experiences. It served as the official brand launch for Holiday Inn Worldwide and introduced Delta Air Lines’ new global routes.
Challenge
Custom musical entertainment by David Foster was designed to captivate corporate event executives while simultaneously promoting Delta Air Lines’ new global routes and elevating the Holiday Inn Worldwide brand.
Solution
The two-day event included:
- A corporate communications panel discussion with CNN’s Lou Dobbs
- Press conferences and exhibits
- A dinner event
- An exclusive Signature Series Show™ featuring David Foster, Celine Dion, Kenny
- Rogers, and a 70-piece orchestra
- 10,000 points of fiber optic light, fireworks, lasers, and special lighting effects
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Result
The event was a resounding success, drawing more than 350 of America’s top corporate meeting decision-makers from Fortune 500 companies and leaving them with a lasting impression of the Signature Series concept.
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The event was also serving as the official Brand Launch of event partner Holiday Inn Worldwide and the launch of new global routes for event partner Delta Air Lines.
A combined co-branded event with Holiday Inn Worldwide and Delta Air Lines featuring the Signature Series Show. This was an invitation only star-studded event held at one of Holiday Inn’s new flagship Crown Plaza properties. The celebrity nature of the event ensured attendance by major meetings and communications executives while showcasing the capabilities and amenities of the Crown Plaza product and the Signature Series Show.
The two-day event included a corporate communications panel discussion with CNN’s Lou Dobbs, press conferences, exhibits, a dinner event, and culminated with an exclusive Signature Series Show™ featuring David Foster, Celine Dion, Kenny Rogers, and a 70 piece orchestra. This impressive entertainment climax was further supported by 10,000 points of fiber optic light, fireworks, lasers and special lighting effects.
A resounding success attracting over 350 of America’s top corporate meeting decision makers from Fortune 500 Companies who were left with a lasting impression of the evening.
