Experiential Marketing Firm VOLO Events Agency Wins Best Event Technology Award for PacBio Product Launch
ATLANTA, Feb. 13, 2024 /PRNewswire/ -- VOLO Events Agency (VOLO), a leading producer of experiential marketing and live events for global brands, has won the best Event Technology award at the BizBash 11th Annual Event Experience Awards. The award recognizes the outstanding use of technology to create an immersive and engaging event experience for PacBio (NASDAQ: PACB) a pioneering leader in the Biotechnology industry. The product launch at AEG's NOVO theater in Los Angeles announced two new genomic sequencing systems, Onso™ and Revio™. Continue Reading In keeping with the PacBio reputation as a technological leader, the CEO wanted to emulate the interactive technique featured in "The Minority Report" movie – using interactive hand/body-gestures to control visual imagery in real-time. VOLO's team developed not only an invisible digital avatar that delivered this special effect, but also integrated virtual and physical kinetic movement systems on stage. [...]