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Acura’s stunning SaddleSpan tent rental at SCOPE Art Show 2024
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VOLO partnered with Acura and George P. Johnson to design and deliver a striking SaddleSpan tent for SCOPE Art Show at Miami Art Week 2024. Installed within days on Miami Beach, the bespoke structure became the visual centerpiece of Acura’s activation—seamlessly blending bold design, brand storytelling, and artistic collaboration to create a standout experience praised by audiences and partners alike.
Challenge
VOLO was tasked by Acura and their agency partner, George P. Johnson (GPJ), to design, produce, and execute a visually striking Saddlespan tent as a centerpiece for Acura’s presence at SCOPE Art Show during Miami Art Week 2024. The structure needed to reflect the artistic atmosphere of the event, integrate seamlessly with the brand’s creative vision, and be installed within tight timelines.
Solution
In harmony with Acura’s collaboration featuring acclaimed multidisciplinary artist Dalkhafine, VOLO’s structure provided a cool and engaging space for visitors and perfectly complemented the colorful, contemporary aesthetics of the event. The Saddlespan prominently featured the 2025 Acura ADX SUV, creating a unique brand environment that seamlessly blended art, innovation, and automotive excellence.
Result
VOLO’s innovative, on-brand Saddlespan structure was highly praised by both Acura and GPJ, achieving the objective of making Acura’s activation a standout experience during the event. The collaboration was lauded for effectively merging automotive marketing with artistic creativity, further expanding on the Acura’s mission to uplift the creative community and support independent artists
Why Choose VOLO’s SaddeSpan Tent Rental for Your Event?
VOLO’s SaddleSpan tent rentals deliver bold, custom-designed structures that elevate any event with rapid installation and seamless brand integration. Let us create unforgettable experiences tailored to your vision.
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VOLO was tasked by Acura and their agency partner, George P. Johnson (GPJ), to design, produce, and execute a visually striking Saddlespan tent as a centerpiece for Acura’s presence at SCOPE Art Show during Miami Art Week 2024. The structure needed to reflect the artistic atmosphere of the event, integrate seamlessly with the brand’s creative vision, and be installed within tight timelines.
VOLO conceived and delivered a bespoke Saddespan tent rental— a striking, architecturally unique structure that captured the sophistication and creativity of Miami Art Week. Engineered, fabricated, and installed in just days on Miami Beach’s sands, the SaddleSpan tent rental served as a bold centerpiece for Acura’s activation.
In harmony with Acura’s collaboration featuring acclaimed multidisciplinary artist Dalkhafine, VOLO’s structure provided a cool and engaging space for visitors and perfectly complemented the colorful, contemporary aesthetics of the event. The Saddlespan prominently featured the 2025 Acura ADX SUV, creating a unique brand environment that seamlessly blended art, innovation, and automotive excellence.
The activation successfully amplified Acura’s presence at SCOPE Art Show Miami Beach, drew audience engagement and substantial attention from visitors, artists, and industry influencers alike. VOLO’s innovative, on-brand saddlespan structure was highly praised by both Acura and GPJ, achieving the objective of making Acura’s activation a standout experience during the event. The collaboration was lauded for effectively merging automotive marketing with artistic creativity, further expanding on the Acura’s mission to uplift the creative community and support independent artists
Why Choose VOLO’s SaddleSpan Tent Rental for Your Event?VOLO’s SaddleSpan tent rentals deliver bold, custom-designed structures that elevate any event with rapid installation and seamless brand integration. Let us create unforgettable experiences tailored to your vision.
