Experiential marketing & corporate event planning

For this event, McAfee looked to a premier corporate event production and management company to once again lead production, design, technical and the entire creative strategy for their fourth annual Focus Security Conference.

The teams continued their winning partnership with the fourth straight year in Las Vegas. Experiential marketing and corporate event production has been the agency’s strength since the company’s inception. With that in mind, McAfee was once again able to capture and engage their target audience thanks to masterful production and design.

Highlights from the event included:

• Business Keynote presentation featuring a powerful line-up, including Sir Richard Branson, President and Founder of The Virgin Group
• Branson’s session consisted of an hour long network style interview conducted by veteran broadcast journalist Miles O’Brien. The formula proved to be highly engaging and popular with the audience
• Visuals were showcased on 130 feet of High-Definition screens, providing complete viewing coverage for the circular, stadium-style audience configuration
• Production was live streamed globally via the web.
• Executive Presentations were highly immersive, utilizing leading edge media server technology to seamlessly integrate multiple forms of media
• Numerous targeted networking activities
• Unforgettable special events

With the event structure and goals being similar to the Focus10, McAfee was able to put on a dynamic new set of creative solutions for the General Session. The result was a record attendance of 3,000 top network security professionals from around the globe who had a positive experience with McAfee’s brand.