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McAfee Focus Security Conference – Year 2 - Event Management Services
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The 2009 McAfee FOCUS Security Conference set a new industry standard, featuring an interactive, dynamic experience at The Palazzo in Las Vegas. The event featured compelling media, well-managed exhibits and sessions, and elevated the overall attendee experience. This marked a milestone in McAfee’s leadership and firmly established the conference as a premier cybersecurity gathering.
Challenge
With McAfee’s leadership position now firmly reinforced, expectations were running high for a repeat performance that would rival and surpass the success of the previous year. The same end-to-end capabilities that had been invented, deployed and so successfully executed for the inaugural event were now the baseline requirement – and the same team stepped up to meet the challenge at The Palazzo in Las Vegas.
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Solution
- A theater-in-the-round configuration to bring everyone closer to both the message and the media – and to create an intimate, interactive environment
- Perimeter-surround high-definition screens that offered clear, unobstructed sightlines for everyone in attendance
- An opening “state of the industry” presentation from McAfee’s President & CEO David DeWalt – projecting McAfee’s industry-leading strategy for protection against cybercrime
- A compelling keynote address from former US Secretary of State and Chairman of the Joint Chiefs of Staff, retired four-star General Colin Powell
- All general session media design, development and production – including extensive 3D animated graphics
- Companion exhibits management and production Breakout session production and speaker selection & management All program signage
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Result
After setting the standard and anchoring McAfee’s undisputed industry leadership, the 2009 Focus Security Conference raised the bar for what has become one of the most significant gatherings of cyber security professionals in the world.
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The much-celebrated success of the inaugural event set the standard for a professional gathering of security and cybercrime professionals – not just at McAfee, but across the industry. With McAfee’s leadership position now firmly reinforced, expectations were running high for a repeat performance that would rival and surpass the success of the previous year. The same end-to-end capabilities that had been invented, deployed and so successfully executed for the inaugural event were now the baseline requirement – and the same team stepped up to meet the challenge at The Palazzo in Las Vegas.
The team leveraged the same top-to-bottom systematic production and management process created and deployed at the inaugural event to create an even more compelling, more intimate and more interactive experience at The Palazzo.
A theater-in-the-round configuration to bring everyone closer to both the message and the media – and to create an intimate, interactive environment.
Perimeter-surround high-definition screens that offered clear, unobstructed sightlines for everyone in attendance.
An opening “state of the industry” presentation from McAfee’s President & CEO David DeWalt – projecting McAfee’s industry-leading strategy for protection against cybercrime.
A compelling keynote address from former US Secretary of State and Chairman of the Joint Chiefs of Staff, retired four-star General Colin Powell.
All general session media design, development and production – including extensive 3D animated graphics.
Companion exhibits management and production - Breakout session production and speaker selection & management - All program signage.
After setting the standard and anchoring McAfee’s undisputed industry leadership, the 2009 Focus Security Conference raised the bar for what has become one of the most significant gatherings of cyber security professionals in the world.
