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Corporate event production & management company
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McAfee’s third annual Focus Security Conference raised the bar for experiential marketing and corporate events. A key gathering for IT networking and security professionals, it featured keynote speeches from President Bill Clinton and McAfee CEO Dave DeWalt, over 70 breakout sessions, dynamic networking opportunities, and exclusive events like the Executive Summit. With cutting-edge visuals and flawless production, the event captivated audiences and celebrated McAfee’s brand values.
Challenge
The task this time around was to lead and integrate McAfee’s complex strategic, financial, creative, production, technical, design and venue elements for the third annual McAfee Focus Security Conference.
Focus has become one of the most important event of the year for IT networking and security professionals. It’s a prime opportunity for McAfee to share three incredible days of sessions, networking activities and social events with its customers and partners.
Solution
The team was able to deliver turnkey project management, corporate event production and total accountability in what was considered another resounding success for McAfee’s third annual Focus Security Conference.
A masterful experiential marketing event was once again taken to the next level. Highlights included:
- Keynotes from President Bill Clinton, McAfee CEO Dave DeWalt and others in a dynamic General Session environment
- The General Session set was designed in the round and featured a wealth of custom High-Definition media projected on a main 18’x70’ panoramic screen, plus 6 additional surround screens. Watchout technology was used to create a seamless visual experience blending multiple HD media sources
- Over 70 breakout sessions
- Numerous targeted networking activities
- The Executive Summit
- Global Partner Days
- Unforgettable special events
Result
Together, new standards in experiential marketing and corporate event production were set as McAfee was able to engage a wide audience and further communicate the values of their brand.
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The task this time around was to lead and integrate McAfee’s complex strategic, financial, creative, production, technical, design and venue elements for the third annual McAfee Focus Security Conference. Focus has become one of the most important events of the year for IT networking and security professionals. It’s a prime opportunity for McAfee to share three incredible days of sessions, networking activities, and social events with its customers and partners.
The team was able to deliver turnkey project management, corporate event production and total accountability in what was considered another resounding success for McAfee’s third annual Focus Security Conference.
A masterful experiential marketing event was once again taken to the next level. Highlights included:
Keynotes from President Bill Clinton, McAfee CEO Dave DeWalt and others in a dynamic General Session environment
The General Session set was designed in the round and featured a wealth of custom High-Definition media projected on a main 18’x70’ panoramic screen, plus 6 additional surround screens. Watchout technology was used to create a seamless visual experience blending multiple HD media sources
Over 70 breakout sessions
Numerous targeted networking activities
The Executive Summit
Global Partner Days
Unforgettable special events
Together, new standards in experiential marketing and corporate event production were set as McAfee was able to engage a wide audience and further communicate the values of their brand.
