Bush Brothers
100 Year Celebration
Corporate Event Marketing Agency
CHALLENGE
Celebrate 100 years of family-owned success with employees, senior management and key suppliers in the historic, 19th Century Tennessee Theater in Knoxville.
![Celebrity Branded Entertainment Company](https://voloevents.com/wp-content/uploads/2016/10/bush-brothers-red-stage-volo-martina-mcbride.jpg)
SOLUTION
To commemorate such a prestigious and historic event fitting both the occasion and the venue, an evening of unique entertainment was chosen as the centerpiece of celebratory festivities. And only a renowned celebrity performer with popularity in both contemporary and country music styles – like Martina McBride – would have been a suitable recommendation. She was. And Martina didn’t disappoint.
![Experiential Marketing Event Agency](https://voloevents.com/wp-content/uploads/2016/10/bush-brothers-stage-volo.jpg)
- Martina performed for nearly two hours with her usual stunning vocals, hit songs and warm audience interaction – paying appropriate tribute to the company milestone
- Spectacular lighting and sound reinforced Martina’s magnificent performance
- Motion graphics on surrounding LED video panels painted pictorial imagery for Martina’s songs – much like a “live” and tasteful music-video storybook – for the audience to follow with their eyes, their ears and their hearts
![Book Celebrity for an Event](https://voloevents.com/wp-content/uploads/2016/10/bush-brothers-volo-event-agency.jpg)
RESULT
It was a very special concert for a very special occasion and masterful corporate event marketing which Bush Brothers CEO Jim Ethier said would be, “remembered for years to come.” 100 more sounds about right.
![Event Production Agency](https://voloevents.com/wp-content/uploads/2016/10/bush-brothers-crowd-volo.jpg)
CREDIT
Produced by Executive Visions Inc., a company co-founded by VOLO’s Charles Marto who served as EVP Operations and Principal nearly three decades.
![Music Event Production Company](https://voloevents.com/wp-content/uploads/2016/10/bush-brothers-martina-mcbride-volo.jpg)
![Celebrity Artist Booking Agency](https://voloevents.com/wp-content/uploads/2016/10/bush-brothers-close-up-martina.jpg)