Bush Brothers
100 Year Celebration
Corporate Event Marketing Agency
CHALLENGE
Celebrate 100 years of family-owned success with employees, senior management and key suppliers in the historic, 19th Century Tennessee Theater in Knoxville.
SOLUTION
To commemorate such a prestigious and historic event fitting both the occasion and the venue, an evening of unique entertainment was chosen as the centerpiece of celebratory festivities. And only a renowned celebrity performer with popularity in both contemporary and country music styles – like Martina McBride – would have been a suitable recommendation. She was. And Martina didn’t disappoint.
- Martina performed for nearly two hours with her usual stunning vocals, hit songs and warm audience interaction – paying appropriate tribute to the company milestone
- Spectacular lighting and sound reinforced Martina’s magnificent performance
- Motion graphics on surrounding LED video panels painted pictorial imagery for Martina’s songs – much like a “live” and tasteful music-video storybook – for the audience to follow with their eyes, their ears and their hearts
RESULT
It was a very special concert for a very special occasion and masterful corporate event marketing which Bush Brothers CEO Jim Ethier said would be, “remembered for years to come.” 100 more sounds about right.
CREDIT
Produced by Executive Visions Inc., a company co-founded by VOLO’s Charles Marto who served as EVP Operations and Principal nearly three decades.
