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Overview

A spectacular gala to mark Nissan Mexico’s 50th anniversary, held at the Soumaya Museum. With projection mapping, holographic screens, immersive lighting, and a live performance by pianist and vocalist Geanina—this was an unforgettable celebration of innovation and elegance.

Challenge

Nissan Mexico desired a celebratory event to commemorate the 50th anniversary of the company…something out-of-the-box, innovative, elegant, and spectacular.

Solution

A night to celebrate, and tee up 50 more years of success

A dinner gala hosted at the architecturally impressive Soumaya Museum in Mexico City. With a theme of Technology and Innovation, elements included mapping projection on the inner walls, a live orchestra, holographic screens, and sound and lighting installations inside and out of the complex. The evening’s entertainment was highlighted with a performance by concert pianist and vocalist Geanina with violin accompaniment.

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Celebrities

Result

A successful celebration of Nissan Mexico’s 50th anniversary with all in attendance 100% satisfied with the evening’s event.

Press response

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PAGE SUMMARY
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Nissan Mexico desired a celebratory event to commemorate the 50th anniversary of the company…something out-of-the-box, innovative, elegant, and spectacular.

A dinner gala hosted at the architecturally impressive Soumaya Museum in Mexico City. With a theme of Technology and Innovation, elements included mapping projection on the inner walls, a live orchestra, holographic screens, and sound and lighting installations inside and out of the complex. The evening’s entertainment was highlighted with a performance by concert pianist and vocalist Geanina with violin accompaniment.

A successful celebration of Nissan Mexico’s 50th anniversary with all in attendance 100% satisfied with the evening’s event.

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