The city of Atlanta welcomed Major League Soccer and Target at the Historic Fourth Ward Skatepark on the iconic Atlanta BeltLine. The five-day celebration included a packed schedule of entertainment and charitable events leading up to the 2018 MLS All-Star Game.
The festivities included food, drinks, games, a viewing party and live musical performance featuring rapper and Atlanta native 2 Chainz. As the title sponsor, Target was looking to plan and execute a complete brand activation and sports marketing strategy in front of the $1.5 billion newly built Mercedes-Benz Stadium, home of the Atlanta Falcons and Atlanta United FC.
With decades of experience as a sports marketing company and brand activation agency, VOLO was tasked by the agency with the crowning jewel of the activation: design and implementation of custom-branded, interactive tent structures. The branded structures were to act as the centerpiece of the event, while featuring games, giveaways and a one-of-a-kind holographic display.