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Brand activation agency / sports marketing company
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We partnered with Target to create a show-stopping brand activation for the 2018 MLS All-Star Game in Atlanta. The five-day celebration featured food, games, a 2 Chainz performance, and more – all set against the backdrop of Atlanta’s iconic BeltLine and Mercedes-Benz Stadium.
Challenge
The festivities included food, drinks, games, a viewing party, and a live musical performance featuring rapper and Atlanta native 2 Chainz.
As the title sponsor, Target was looking to plan and execute a complete brand activation and sports marketing strategy in front of the $1.5 billion newly built Mercedes-Benz Stadium, home of the Atlanta Falcons and Atlanta United FC.
With decades of experience as a sports marketing company and brand activation agency, VOLO was tasked by the agency with the crown jewel of the activation: design and implementation of custom-branded, interactive tent structures. The branded structures were to act as the centerpiece of the event, while featuring games, giveaways, and a one-of-a-kind holographic display.
Solution
VOLO Events Agency was able to deliver a truly innovative and unique experience for all those who took part in the five-day festivities and feature match between the best of the MLS and the defending Serie A champions, Juventus.
The hard-working team at VOLO Events provided a turn-key solution for Target’s ambitious brand activation campaign. The VOLO team of experts planned and executed several state-of-the art geodesic dome tent structures, including all corresponding support and logistics in a timely fashion.
The team also handled all relevant power, HVAC, labor, flooring, branding, engineering, and technology for the sports marketing activation which drew thousands of happy soccer fans and brand advocates from around the country.
Result
VOLO Events Agency understands that pulling off an engaging and interactive sports marketing campaign for such a high-profile event is no easy feat. Tasked with lofty expectations, as well as time and budgetary constraints, VOLO delivered to Target and its stakeholders a memorable and exciting brand activation.
The result was a multi-disciplinary approach of entertaining displays and structures which protected fans from the elements, all while providing enhanced aesthetics and creative branding inside the park.
In the end, VOLO was able to help Target engage with droves of soccer and music fans from all over, leaving them with a lasting and positive impression of the brand.
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The city of Atlanta welcomed Major League Soccer and Target at the Historic Fourth Ward Skatepark on the iconic Atlanta BeltLine. The five-day celebration included a packed schedule of entertainment and charitable events leading up to the 2018 MLS All-Star Game.
The festivities included food, drinks, games, a viewing party and live musical performance featuring rapper and Atlanta native 2 Chainz. As the title sponsor, Target was looking to plan and execute a complete brand activation and sports marketing strategy in front of the $1.5 billion newly built Mercedes-Benz Stadium, home of the Atlanta Falcons and Atlanta United FC.
With decades of experience as a sports marketing company and brand activation agency, VOLO was tasked by the agency with the crowning jewel of the activation: design and implementation of custom-branded, interactive tent structures. The branded structures were to act as the centerpiece of the event, while featuring games, giveaways and a one-of-a-kind holographic display.
VOLO Events Agency was able to deliver a truly innovative and unique experience for all those who took part in the five-day festivities and feature match between the best of the MLS and the defending Serie A champions, Juventus.
The hard-working team at VOLO Events provided a turn-key solution for Target’s ambitious brand activation campaign. The VOLO team of experts planned and executed several state-of-the art geodesic dome tent structures, including all corresponding support and logistics in a timely fashion.
The team also handled all relevant power, HVAC, labor, flooring, branding, engineering and technology for the sports marketing activation which drew thousands of happy soccer fans and brand advocates from around the country.
