“13 million impressions in the first 72 hours – and 76 flagship instruments ordered in the first 76 days of launch.”
The Linus Group – PacBio’s Brand Strategy Firm
The launch exceeded PacBio’s expectations – tripling the initial goal of attendees, with over 2,000 requests for tickets and 1,200 VIP guests. In addition, the company sold nearly twice as many new units as they had anticipated in the ensuing months – totaling their entire annual inventory of DNA sequencing devices and nearly matching their total annual revenue from the previous year in a single event. It was the most successful product announcement in PacBio’s history!
The launch received unprecedented press and media coverage – and helped to drive PacBio’s stock price to an all-time high.
Pretty fantastic for 70 days work from inception to execution!
Once again, VOLO Product Launch Events Agency delivers on the promise of exceptional performance that yields measureable results.